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Article: Bearbrick: From collectible figurine to cultural phenomenon

Bearbrick : De la figurine de collection au phénomène culturel
Bearbrick

Bearbrick: From collectible figurine to cultural phenomenon

The collective's universe has its icons, and among them, Bearbricks occupy a prominent place. From simple plastic figurines to coveted art objects, they have crossed the boundaries between design, fashion, and pop culture.
A look back at the history of these iconic pieces, which today sell like true works of art.

From Japanese origins to cult object

In 2001, Medicom Toy, a Japanese company specializing in collectible figurines, unveiled the Bearkrbick .
Its concept? A clean, minimalist bear silhouette, inspired by the Kubrick Toys from the same brand, and conceived as a blank canvas for artistic collaborations. Composed of nine articulated parts (head, torso, arms, hands, hips, and legs), its minimalist design makes it instantly recognizable.
The very name Bearbrick is a fusion of " bear " and " brick ," referring to its modular and stackable nature. The figure quickly transcended its status as a toy to become a true collector's item, coveted by streetwear, art, and design enthusiasts.

Collaborations that have become legendary

The Bearbrick has become an essential item thanks to its numerous collaborations, which have caused its popularity to skyrocket. From luxury brands to streetwear labels, and even contemporary artists, everyone wants their own Bearbrick .
Among the most iconic editions are:
  • Kaws : The New York artist, known for his characters with cross-shaped eyes, has made his mark on Bearbrick history with editions sought after by collectors.
Bearbrick Kaws
  • Nike , Supreme , BAPE : The streetwear giants have teamed up with Medicom Toy to offer limited editions, often selling out in minutes.
Bearbrick Supreme
  • Chanel , Hermès , Dior : Luxury brands have also embraced the phenomenon, transforming the figurine into an exceptional piece.
Coco Chanel Bearbrick
  • Disney, Warner Bros, Marvel : Characters like Mickey Mouse , Batman or Spider-Man have been revisited in the form of a Bearbrick .
Bearbrick Bugs Bunny

Each release becomes an event and the rarest copies are snapped up on the resale market, sometimes reaching thousands of euros.

A format for every collector

Bearbricks come in several sizes, each with its own fans:

  • 100% : The basic format, measuring 7 cm.
  • 400% : A larger version, 28 cm .
  • 1000% : The holy grail for collectors, a 70cm piece that stands out as a decorative element in its own right.

Some models even include premium materials, such as chrome, velvet, wood or Swarovski crystal, making each Bearbrick even more exclusive.

A phenomenon that shows no signs of abating

For over 20 years, the Bearbrick has never lost its appeal. Always sold out, it continues to fascinate sneaker, streetwear, and design enthusiasts. More than just a figurine, it's a true miniature work of art, equally at home in a gallery or on a collector's shelf.
Whether you're a pop culture enthusiast, a fan of artistic collaborations, or simply curious, discover our selection of Bearbricks. From limited editions to timeless classics, we offer an exclusive range of figurines that combine design, culture, and creativity.
Visit our shop to find your next Bearbrick .

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