When Streetwear Infiltrates the Office: Evolution or Revolution?
Just a few years ago, walking into an office wearing a hoodie or Air Max sneakers would have raised a few eyebrows. Today, it's almost become a statement of intent. A way of redrawing the lines between hierarchy and freedom, between rigor and personal expression. Streetwear hasn't simply found its place in open-plan offices: it has redefined them.
From open spaces to boardrooms: a gradual transformation
It all started in startups, where jeans and sneakers were as much a sign of cool as of competence. Then creative agencies followed suit, and the brands themselves got on board: when Jacquemus , Casablanca or Ader Error blur the lines between formal and casual, the effect spreads far beyond the catwalks.
Today, even in corporate circles, some senior profiles allow themselves a pair of Yeezys or an Acne sweatshirt, provided that the cut is well-executed and the materials are premium.
More than a style, a change of attitude
Behind this stylistic shift lies, above all, a desire: to break free from imposed codes. Wearing a hoodie In the office, it's not about abandoning seriousness, it's about redefining it.
An oversized blazer over a Carhartt WIP t-shirt, a well-chosen pair of Air Max 1s with pleated trousers: mixing and matching has become a language in itself, where every detail counts. Far from being a casual exercise, this new urban professional wardrobe reflects a demand: the ability to be yourself, even between 9 a.m. and 6 p.m.
Not a trend, but a shift
Streetwear in the workplace is not a passing fad. It is a symptom of a deeper transformation: that of the relationship to work, to authority, to self-representation.
And while not all sectors have abandoned the tie, change is underway. Even the most conservative are turning a blind eye to leather sneakers or neutral hoodies, as long as the overall look is cohesive.
What this says about 2025
Returning to the office is no longer what it used to be. And fashion plays a role in this. If the line between professional and personal life is blurring, it's also because clothing follows this logic.
Style is no longer something you leave in the cloakroom in the morning.
It has become an extension of oneself, even in meetings.
