Travis Scott x Nike Zoom Field Jaxx "White Chocolate": The wait was worth it!
After brilliantly reimagining classics, Travis Scott is launching a brand new silhouette for Nike at the start of 2025: the Zoom Field Jaxx. Leaving behind the already iconic Air Jordan 1s and Air Max 1s , the Texas rapper is taking his collaboration with the Swoosh brand even further by offering a model with a more technical aesthetic. With its release just weeks away on January 31st , one thing is certain: the hype is already building.
An unexpected silhouette designed for everyday wear
With the Zoom Field Jaxx , Travis Scott and Nike reinterpret the codes of cross-training by injecting a dose of contemporary design. The shoe fits into a more 'functional wear' trend, with a robust structure and a front strap system inspired by performance shoes of the 2000s.
This 'white chocolate' colorway, quietly unveiled in late 2024, features a cream mesh base with tonal leather overlays and a sculpted sole reinforced by a visible Zoom Air unit. The branding is minimalist yet effective: a subtly embroidered Cactus Jack logo on the tongue, a ' Travis ' signature on the insole, and discreet but impactful sand-colored details.
A logical continuation in the Travis x Nike collaboration
This new silhouette confirms one thing: Travis Scott is no longer content with simply revisiting, he's innovating. After reviving classics with identifiable twists (inverted Swoosh , earthy colorways, minimalist branding), the artist now offers a 100% new design, conceived from the outset with Nike .
A soft launch strategy, true to the Cactus Jack universe
No huge marketing campaign or excessive teasing. True to his organic approach, Travis Scott is once again relying on the strength of his visual storytelling and the quality of the product to create hype.
The release is scheduled for January 31, 2025, exclusively through Nike SNKRS and a very limited selection of retailers worldwide. Limited stock is expected—a common occurrence for all Cactus Jack releases.
In the meantime, check out our exclusive selection of Nike and Travis Scott designs here. and in store.
