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Nike Air Max 1 Premium "Valentine's Day": The edition that will steal hearts
Discover the Nike Air Max 1 Premium "Valentine's Day", a special edition available in three colors, somewhere between unashamed romance and tongue-in-cheek humor. Available since February 7, 2025.
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Lil Yachty x Nike Air Force 1 Low "Lucky Green": The edition that will brighten up your summer
Discover the Lil Yachty x Nike Air Force 1 Low "Lucky Green," a colorful edition that reimagines the streetwear icon with 2000s influences. Scheduled for release in summer 2025.
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Travis Scott x Nike Zoom Field Jaxx "White Chocolate": The wait was worth it!
Discover the Travis Scott x Nike Zoom Field Jaxx 'White Chocolate', an exclusive collaboration blending retro design and modernity scheduled for January 17, 2025.
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Discover the Amiri x Maison Mihara Yasuhiro, a limited edition sneaker that fuses the rock DNA of Los Angeles and the experimental craftsmanship of Tokyo, available in ultra-limited quantities.
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Nike on the Big Screen: The Impact of Sneakers in Cinema
Discover How Nike used cinema to shape its identity and strengthen its cultural footprint.
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Sneakers and Psychology: Understanding the Collector's Craze
Discover why certain sneakers become true obsessions. Status, nostalgia, rarity: we explain everything that drives collecting.
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