Louis Vuitton x Pharrell Williams: When leather goods are redefined in music and color
Pharrell Williams continues to challenge the very DNA of Louis Vuitton . For this Spring 2025 collection, he delves even deeper into his unique perception of the world: fashion that is as much heard as seen. Drawing inspiration from his synesthesia, the phenomenon that allows him to associate sounds with colors and textures, he reinterprets the house's iconic bags through a vibrant palette and bold plays on materials.
"When I listen to a sound, I see colors": an instinctive approach to design
For Pharrell , fashion is not limited to clothes: it's a complete sensory experience. For several years, he has spoken openly about his synesthesia, a neurological condition that allows him to perceive music as colors.
"When I listen to music, I see colors. It's a constant and automatic experience."
In practical terms, this means that a high-pitched sound might appear bright yellow to him, while a deep bass takes on darker hues. This unique way of experiencing music influences all his work, from his music productions to his approach to design and fashion.
"I know when something is right in music because the colors either match or they don't."
By applying this process to Louis Vuitton bags, Pharrell transforms each model into a visual projection of the sound, finding the perfect balance between hues, materials, and proportions.
A new language for iconic LV bags
The Keepall takes on a new dimension, with a redesigned checkerboard pattern in chromatic gradient, creating an illusion of movement.
Shoulder bags , briefcases and miniature cases are adorned with reflective metallic finishes, capturing light like an expanding sound wave.
Every detail is designed to translate a sonic sensation into a visual object, with particular attention to textures and finishes, between artisanal tradition and modernity.
"Every detail must be in the right place, like a well-positioned note in a melody."
