Article: Palm Angels acquired by Bluestar Alliance: a turning point for luxury streetwear?

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Palm Angels racheté par Bluestar Alliance : un tournant pour le streetwear de luxe ? - Dimension Stores

Feb 18, 2025Culture urbaine

Palm Angels acquired by Bluestar Alliance: a turning point for luxury streetwear?

Following Off-White , Palm Angels is the latest addition to the Bluestar Alliance portfolio. This acquisition marks a major shift for luxury streetwear, as large brand management groups increasingly focus on labels rooted in urban culture.

But what does this acquisition mean for the future of Palm Angels ? And above all, can streetwear retain its unique DNA when it comes under the control of industry giants?

Palm Angels: From Californian skateboarding to the luxury elite

When Francesco Raggazi launched Palm Angels in 2015, the brand was still just a photographic project documenting the Los Angeles skate scene. Inspired by this mix of nonchalance and visual brutality, he built a wardrobe where the Californian spirit meets Italian craftsmanship.

As a reminder, Palm Angels is:

Sets that have become cult classics

A gothic and minimalist aesthetic, somewhere between street style and haute couture

In just a few years, Palm Angels has established itself as one of the most powerful labels in luxury streetwear, on par with Off-White or Fear of God .

But today, the story takes a new turn.

" Palm Angels has shaped the intersection of luxury and street culture. As they embark on a new chapter, I step away with confidence and wish them every success in the future." - Francesco Ragazzi

The founder is leaving his position, leaving Bluestar Alliance to take the reins of a brand that relies heavily on its strong identity and well-crafted storytelling.

Bluestar Alliance: the rise of licensing

Bluestar Alliance is no stranger to making headlines. In 2024, the group already acquired Off-White , taking control of the brand formerly led by Virgil Abloh .

This strategy is not insignificant: streetwear has become a key sector, attracting investors who seek to maximize its commercial potential.

"We are delighted to welcome Palm Angels to our portfolio. The brand's unique ability to combine streetwear and luxury has set it apart in the fashion industry." - Joey Gabbay , CEO of Bluestar Alliance

But this potential world raises a question: can licensing and mass distribution coexist with the exclusivity and premium image of luxury streetwear?

What future awaits Palm Angels and Off-White?

With Bluestar Alliance at the helm, Palm Angels ' trajectory could well take a major turn. The brand could broaden its offering and reach a wider audience, but this expansion raises the question of a potential dilution of its premium image. New strategic collaborations could emerge, similar to the repositioning Off-White underwent after Virgil Abloh 's departure. It remains to be seen whether Palm Angels will retain its luxury streetwear DNA, or if this acquisition will mark a profound shift in its identity and artistic direction.

We'll have to wait and see what the future holds for Palm Angels...

While the acquisition by Bluestar Alliance opens a new chapter for the brand, the legacy of Palm Angels remains very real.

While awaiting its next developments, find our selection of Palm Angels clothing and accessories here .

Written by Dimension Stores