Our articles

Bearbrick: From collectible figurine to cultural phenomenon

An icon of design and streetwear, the Bearbrick is much more than a figurine: it's a miniature work of art. Discover its history and our exclusive selection.

Cactus Plant Flea Market x Nike: between sportswear and experimentation

Discover the Cactus Plant Flea Market x Nike collection: sportswear revisited, oversized cuts and unexpected materials.

Stüssy x Denim Tears: Back to school with Stüssy Tears

Discover Stüssy Tears, the new collaboration between Stüssy and Denim Tears , where the school uniform is reinvented at the crossroads of streetwear and cultural influences.

When rap takes over haute couture: between luxury and cultural influence

From Balenciaga to Dior, rappers dominate the front rows. Among them, Shay, Kendrick Lamar, and SCH are reinventing luxury through collaborations and bespoke looks.

Super Bowl 2025: Kendrick Lamar makes a strong statement, old-school sneakers, and an open clash with Drake

Relive Super Bowl 2025, where Kendrick Lamar delivered a memorable performance, between deliberate clash, impactful setlist and iconic sneakers.

Nike on the Big Screen: The Impact of Sneakers in Cinema

Discover How Nike used cinema to shape its identity and strengthen its cultural footprint.