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A trophy embodying luxury: Louis Vuitton joins the 2025 Australian Grand Prix

For the first time, Louis Vuitton becomes the title sponsor of a Grand Prix and designs a bespoke case for the trophy. Luxury, speed, and exclusivity meet on the starting grid.

Lil Yachty x Nike Air Force 1 Low "Lucky Green": The edition that will brighten up your summer

Discover the Lil Yachty x Nike Air Force 1 Low "Lucky Green," a colorful edition that reimagines the streetwear icon with 2000s influences. Scheduled for release in summer 2025.

Cactus Plant Flea Market x Nike: between sportswear and experimentation

Discover the Cactus Plant Flea Market x Nike collection: sportswear revisited, oversized cuts and unexpected materials.

Riccardo Tisci x Nike: from the Swoosh to leather bags, a new chapter in sports luxury

Discover the Mercer Bag, the new collaboration between Nike and Riccardo Tisci, merging luxury and streetwear. Available from March 1, 2025.

Denim Tears x Swarovski: when streetwear shines from a new angle

Discover Denim Tears x Swarovski: Tremaine Emory revisits her iconic Cotton Wreath, adorning it with Swarovski crystals. Available since February 21, 2025, but surely not for long.

Palm Angels acquired by Bluestar Alliance: a turning point for luxury streetwear?

Discover the acquisition of Palm Angels by Bluestar Alliance, a major turning point for luxury streetwear after the acquisition of Off-White.

Stüssy x Denim Tears: Back to school with Stüssy Tears

Discover Stüssy Tears, the new collaboration between Stüssy and Denim Tears , where the school uniform is reinvented at the crossroads of streetwear and cultural influences.

Louis Vuitton x Pharrell Williams: When leather goods are redefined in music and color

Discover the new Louis Vuitton Spring 2025 collection designed by Pharrell Williams, where leather goods take on a whole new dimension.

When rap takes over haute couture: between luxury and cultural influence

From Balenciaga to Dior, rappers dominate the front rows. Among them, Shay, Kendrick Lamar, and SCH are reinventing luxury through collaborations and bespoke looks.

Rihanna in The Archives: A Look Back at Her Evolution

From her low-rise jeans beginnings to her oversized couture looks, Rihanna has redefined the codes of luxury streetwear. A look back at a fashion evolution that has marked its era.