Our articles

Palm Angels acquired by Bluestar Alliance: a turning point for luxury streetwear?

Discover the acquisition of Palm Angels by Bluestar Alliance, a major turning point for luxury streetwear after the acquisition of Off-White.

Stüssy x Denim Tears: Back to school with Stüssy Tears

Discover Stüssy Tears, the new collaboration between Stüssy and Denim Tears , where the school uniform is reinvented at the crossroads of streetwear and cultural influences.

Louis Vuitton x Pharrell Williams: When leather goods are redefined in music and color

Discover the new Louis Vuitton Spring 2025 collection designed by Pharrell Williams, where leather goods take on a whole new dimension.

When rap takes over haute couture: between luxury and cultural influence

From Balenciaga to Dior, rappers dominate the front rows. Among them, Shay, Kendrick Lamar, and SCH are reinventing luxury through collaborations and bespoke looks.

Rihanna in The Archives: A Look Back at Her Evolution

From her low-rise jeans beginnings to her oversized couture looks, Rihanna has redefined the codes of luxury streetwear. A look back at a fashion evolution that has marked its era.

Jacquemus x Nike "JacuMoon Shoe": between heritage and modernity, the sneaker that's already generating buzz

Discover the Jacquemus x Nike JacuMoon Shoe presented at the FW25 show, a subtle revisitation of the legendary 1972 Moon Shoe, where minimalism and running heritage meet.

Super Bowl 2025: Kendrick Lamar makes a strong statement, old-school sneakers, and an open clash with Drake

Relive Super Bowl 2025, where Kendrick Lamar delivered a memorable performance, between deliberate clash, impactful setlist and iconic sneakers.

Nike Air Max 1 Premium "Valentine's Day": The edition that will steal hearts

Discover the Nike Air Max 1 Premium "Valentine's Day", a special edition available in three colors, somewhere between unashamed romance and tongue-in-cheek humor. Available since February 7, 2025.

Asics x Kiko Kostadinov: A bold and technical reimagining of the GEL-DS Trainer 14

Discover the ASICS x Kiko Kostadinov GEL-DS Trainer 14, a fusion of performance and experimental design, available from February 7, 2025.

Amiri x Maison Mihara Yasuhiro: A limited-edition sneaker that fuses Los Angeles style and Tokyo craftsmanship

Discover the Amiri x Maison Mihara Yasuhiro, a limited edition sneaker that fuses the rock DNA of Los Angeles and the experimental craftsmanship of Tokyo, available in ultra-limited quantities.